Jessica searched for someone who could help design the clothes. When she found Ashley Yochum, who graduated from the Art Institute of Indianapolis with a bachelor’s degree in fashion design, she knew it would be a good match. Yochum is working out of her fiancé’s house in Olney, Ill.
“When Jessica first talked to me, I was most excited about the untapped market we were getting into,” Yochum said. “At the moment, there isn’t anything in the industry that competes with us. We really have started a new trend, and we learn along the way about the ups and downs of this new branch of athleisure wear for babies. YogaBaby is taking to the Internet by storm, and we have far surpassed our expectations for the business right away.”
Yochum works to come up with new designs for different collections and seasons.
“This is especially exciting because of the lack of competitors in the market. Jessica and I come up with new outfits that have never been seen before in the fashion world,” Yochum said. “People can’t often say that they have been a pioneer in fashion, but I truly believe we are one of a kind.”